Learning Search Engine Optimization (SEO) can be confusing especially when all kind of information can be found on the Internet. For most of the time, webmasters will learn SEO through forums and SEO 'experts'. In this article, I will illustrate how a person can learn the correct Search Engine Optimization techniques from a reliable source- the SEO e-Book.
As there are countless amount of SEO e-books published on the Internet, it is becoming more difficult to find and determine a reliable e-book in this domain.
The first thing to look out for when evaluating an e-book is its author. Performing a search in Google for the author's name will reveal the author's enriching profile if he / she is a professional Search Engine Optimizer. Some of the few SEO experts are Aaron Wall, Peter Kent and Dave Taylor. On the other hand, if you could not find anything related to the author in the search engines, chances are the author is not experienced enough in this field.
The next important point to look out for is the coverage of the SEO e-book. A peek at the Table of Content will determine how useful is the particular e-book. A good SEO e-book must cover an introduction of how search engines work, how are the pages indexed etc. Basic on-page SEO optimization like unique titles and descriptive header tags should be included in the e-book as well.
A good SEO e-book should also contains how to achieve good rankings by link baiting, which attracts relevant inbound links to a designated page and hence, generate highly targeted traffic to the site.
Popular SEO e-books often contain additional advices other the above mentioned. For example, some professional SEO authors will include topics like copywriting, marketing and Pay Per Click (PPC) strategy.
In conclusion, a useful SEO e-book must not only contains basic optimizing techniques but also how to outrank your competitors by off-page optimization and promotion strategies.