(PRLEAP.COM) On April 1, American website
traffic specialist Eli Pedelty will be
launching a free 5-day online course that
teaches the foundations of building
website traffic. The 5-lesson course is an
attempt by Pedelty to “give ‘normal’
people an understanding of how Internet
marketing works and show them what it
takes to bring interested customers to a
website.”
The course, titled “Direct Methods for
Increasing Website Traffic”, will be
available at Pedelty’s new site
www.EliPedelty.com. The lessons will
explain and elaborate on basic techniques
used by successful online marketers.
Search engine optimization (SEO), opt-in
list building, online article directories,
pay-per-click advertising, and general
website improvement will all be discussed.
“Far too much online marketing information
is geared towards SEO experts,” said
Pedelty. “Most of it [marketing info] is
about web analytic tools and link
building. Yet the average business owner
doesn’t even know which traits Google
looks for when it ranks a website.”
According to emarketer.com, the web’s
largest online marketing news source, $82
billion were spent online at U.S. retail
websites in 2005. $102 billion were spent
in 2006. And predicted online sales for
2007 are over $132 billion.
Large online businesses like amazon.com
consistently earn a majority of these
profits. But there is still a lot of
online business to go around according to
Pedelty. “The average business owner isn’t
missing out on the online market because
he doesn’t have the budget to advertise.
He’s missing out because he doesn’t know
enough about what it takes to bring
customers to a website. I think these
lessons will be a very helpful map.”
“Direct Methods for Increasing Website
Traffic” will be available, free of
charge, at midnight on Saturday, March 31
at
www.EliPedelty.com.
