Posted on 03 - 28 -
2007by: Adeel
Ahmed Khero Blog
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SEO 2007: The Magnificent 6
of Link Building
As with any past-present or foreseeable search
engine optimization strategies, effective link
building is where the dust settles. If content
is known to be the king, then linking would be
no less then its throne. If your website is
providing compelling content about a product
which people would like to link to, but it is
not visible or accessible to the users, then
you may be lagging behind in adopting a strong
link building strategy. As major search
engines are pushing for high quality in-bound
links as one of the major ranking factor, most
webmasters and SEO Services remain jumbled
till date about successful link building
strategies. In this article, I have discussed
link building techniques in an elaborated
manner, ready to be adopted for any SEO
campaign in the year 2007.
Deep Links or Internal links
In simple words, deep links or internal links
are pages to which the HOME page of a website
points to. For example a website may have
pages like: PRODUCTS, ABOUT US, CONTACT US,
SITE MAP, FAQ and any other service specific
page. Your goal should be to analyze all the
deep links of a website and make sure that
they are:
Properly accessible by other pages
Should not be broken
Redirected for any 404 error
Full fill these requirements and you have
achieved a crucial aspect of building strong
infra-structure of a website, geared up for
getting inbound links.
Back Links or Inbound Links
Back Links or Inbound Links are links by other
websites to your Home page or Deep Links. All
major search engines single out quality
in-bound links as one of the key factor for
ranking a website higher on SERPs (Search
Engine Result Pages). The democratic nature of
Google PR (Page Rank) is solely based on the
number and quality of these inbound or back
links. Higher the number of relevant back
links, higher goes the PR, which in turn helps
your website rank good on SERPs.
Natural Linking Strategy
When you genuinely like some service, product,
article or any other material over the web, it
is more likely that you would like to share it
with your friends over blogs, forums or
online-communities. Your referral of that
product on blogs or forums for the sheer
purpose of appreciating the service (as you
are not an employee of that firm or in any way
related to it) makes it a NATURAL LINK for
that company. Natural linking is something
which search engines prefer, as it does not
involve linking methods which may be
controversial or are prone to get spoiled.
With this kind of linking, website A’s link
can be placed on website B, in return for
website B’s link to be placed on website A. In
other words, it is a kind of an agreement
which two parties make for building strong
partnerships for promoting a specific product
or service. Reciprocal linking does not come
easy, as, disagreements may arise regarding:
Placement of individual links
Removal of links without notification
The time period of retaining individual
links
Google does not prefer reciprocal linking and
therefore it is slowly fading away. But if
properly executed, this strategy can give you
some important in-bound links and can give
your rankings, a push!.
Deep Linking Strategy
As the term is self explanatory, this type of
linking involves other websites getting linked
to the inner pages or deep links of your
website. A common practice by search engine
optimizers is that they put too much emphasis
on promoting the HOME page of any website. It
is important to get more links to the HOME
page in order to increase its PR, but, it is
equally imperative to get your website’s deep
links promoted and marketed in the same
manner. In that way, not only your HOME page
would be getting a high PR and ranking, but
your inner pages would be getting important
clicks and visits as well. That will in turn
give your site a strong backbone of High PR
individual pages as whole and ranking them
higher in SERPs.
Submissions
One of the foremost step in link building is
the submission of you website to search
engines and directories like Google, Msn,
Lycos, JoeAnt, Yahoo, Dmoz etc. The basic
purpose of submissions is to get your website
indexed by all the major search engines and
directories for appropriate categories they
may offer. The only hitch is the time factor
regarding reviewing and indexing your site,
which varies from site to site.
Paid Inclusions
Paid submissions or inclusions to web
directories carry a cost of submission, but,
this cost is compensated with quick indexing
of the website in their categories.
Directories like Yahoo, Skaffe, Looksmart and
Inktomi offer paid inclusions services of
varying costs. If budget permits, this method
should be given serious consideration to gain
substantial incoming links.
Article Marketing
Web searchers are hungry for information.
Feeding them with authentic, factual and
detailed piece of information can dramatically
increase your website’s popularity in the
circles. Article marketing can be one such
linchpin of your search engine optimization
strategy. You can create keyword targeted,
information rich articles for your prospective
customers, in order to lure them to your
business domain. Be care full in embedding
website links of your website, as it is
preferable to lead you prospective customers
to the deep links of your website and
ultimately making them stay and pluck more
information from other pages.
Conclusion
Effective and clean link building will play a
decisive role in getting tons of quality
traffic to your website in the year 2007. If
your website hosts lucrative content for both
users and search engine, then getting it
properly linked can get you higher ranks and
profits of incredible magnitude. Link Building
is like the Genie of the Magic Lamp,
completely at your disposal. Exploiting it
properly will remain the core for any
successful Search Engine Optimization campaign
in the near future.
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